N.C. Aizenman, Washington Post
We weren’t trying to get share of market. We weren’t about trying to beat Pepsi or Mountain Dew. We were about trying to beat everything.
That quote from Todd Putman is mindboggling. They know more people want Coke than any other drink. Now they're competing against any other food you might fill your stomach with instead of their sugar water.
This article is what Don Draper's letter to Lucky Strike looks like in real life.
[Via Aaron Cohen]
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