This week Amazon announced they are now offering a version of their popular Kindle ebook reader at a $25 discount as long as you're willing to look at a few ads. When I first heard about the idea it sounded horrible to me. One of my favorite things about my Kindle is getting lost in the book you are reading. I don't want that broken up with some ad popping up or flashing at the bottom of the page.
Since my early trepidations I have been made aware that the reading experience is unchanged. The ads will only be on the screensaver and the bottom of the home screen. Amazon describes these ads as "special offers", which again sounds like they are glossing over the truth but again it turns out they are pretty decent.
From Amazon:
You'll receive special offers directly on your Kindle. Examples include:
- $10 for $20 Amazon.com Gift Card
- $6 for 6 Audible Books (normally $68)
- $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
- $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
If Amazon can push the price down another $15 they would very much be in the impulse buy territory at $99. Looks like a killing blow to the Nook possibly.
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