Motorola released a teaser for their Superbowl ad obviously playing off the Apple's 1984 Superbowl spot. Motorola is trying to make the argument that people want freedom and are unhappy with current mobile technologies. This just isn't the case. People are buying Apple's mobile devices (everything from iPods to iPads) because they just work.
Then again maybe Motorola will take over the mobile space with your Android tablet and 27 years from now some new entrant will be ribbing off this year's Superbowl ad.